In September 2024, the Beijing Optical Fair had an internationalized atmosphere.
The large exhibition halls were packed with people,
and the Original Designer Brands section was undoubtedly the brightest jewel of the show.
Design Club, an up-and-coming force in China's eyewear design field for more than 20 years,
has designers who are unique art creators.
They uphold the spirit of craftsmanship and create different styles of independent designer brands,
of which FANSU is one of the most representative.
Stepping into the booth of FANSU,
a kind of simple and modern aesthetics comes to the surface.
The open display design
makes every new product like a work of art displayed in front of the eyes of all people,
attracting eyeglasses dealers from all over the world to stop and watch.
The booth was surrounded by crowds of people, and its popularity was overwhelming.
FANSU's eyewear design is unique,
with its clever use of the 'arrow' element throughout.
It is not only a decoration but also a symbol of the brand's unique personality,
which is integrated into every detail.
The designer's subtle interpretation of this element is evident in everything
from the frame lines to the delicate temple carvings.
Each pair of glasses is carefully handcrafted, and when touched,
one can feel the craftsmen's dedication to pursuing quality.
Regarding style, FANSU has a distinctive design approach.
There are not only men's models full of power and minimalist aesthetics
but also exquisite women's models catering to the current aesthetic art.
Through various designs and rich colors,
each piece of eyewear is distinctive, reflecting the wearer's personality.
The carefully placed display props emphasize the products' high-end quality.
At the exhibition site,
the designer of FANSU personally stood on the stage,
modestly and introspectively introducing the brand's characteristics
and this year's new designs to every visitor.
Their passion and dedication to design was evident in their eyes,
inspiring everyone present.
After the exhibition's busy period ended,
a group of designers gathered in front of the stage to take a memorable group photo.
In the photo, their faces were full of confidence and pride,
and behind them was the unique and charming display area of FANSU.
This moment captured not only their success at the event
but also symbolized the emergence of Chinese designer brands on the international stage,
showcasing their unique appeal and potential for future growth.